Overview
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Discover effective strategies for scientists to leverage social media in this 59-minute webinar. Learn why social media is crucial for scientific communication, how to identify and engage your target audience, and choose the right platforms for your goals. Explore techniques for framing your message, handling trolls, and managing time investment. Gain insights on using various platforms like YouTube, Twitter, and Facebook, as well as tips for managing institutional accounts. Address common challenges in science communication and learn how to formalize your social media presence. Perfect for both beginners and experienced users looking to enhance their online scientific outreach.
Syllabus
Introduction
Why use social media
Know your audience
Choosing the right audience
What are your goals
Tailoring your audience
Social media is different
Framing your message
General Science Communication
What platforms to use
Time investment
Medium
Mission
Success
Engagement
Trolls
Resources
Webcam
Questions
Arguments
Images
QA
YouTube
Twitter Facebook
Institutional accounts
Questions and answers
How to formalize social media
Closing remarks
Taught by
AGU