Using Data Science Techniques to Promote Cross-Selling Opportunities and Understand Client Needs

Explore two distinct data science projects in this 15-minute conference talk by Charis Chanialidis at the Data Science Festival. Discover how market basket analysis can identify clients most likely to purchase specific products, and learn to leverage sentiment analysis for understanding client desires and identifying at-risk clients. Gain valuable insights into applying data science techniques for cross-selling opportunities and enhancing client understanding in this concise yet informative presentation.