Data-Driven UX and Content Strategy for Effective Web Design

Explore the intersection of data-driven UX strategy, content strategy, and Drupal's flexibility in this 50-minute session from the Drupal Association. Learn how to create impactful designs that go beyond aesthetics to fulfill business goals and satisfy customers. Discover techniques for collecting and interpreting data, asking insightful questions during stakeholder interviews, and developing hypotheses backed by analytics. Gain valuable insights on viewing content as a tool for UX strategy development. Master the art of presenting designs supported by data, ensuring usability and effectiveness. Acquire practical skills to balance content strategy, data-driven UX, and UI design, even without a background in information analytics. Walk away with key takeaways on data collection, interpretation, and presentation methods that enhance innovation and deliver exceptional user experiences.