Turning Users Into Advocates at Scale

Explore strategies for transforming users into passionate advocates in this insightful 50-minute conference talk by Karin Wolok from StarTree. Delve into Karin's background and experience with Neo4J as she shares valuable insights on building and nurturing a thriving community ecosystem. Learn how to minimize barriers to entry, understand motivators for contributions, and leverage initiatives like earning swag and hosting events such as Global Graph Celebration Day. Discover techniques for fostering a sense of tribalism and identifying small contributors. Gain practical advice on working backwards to achieve community goals, breaking down processes, and driving initiatives with empathy. Whether you're starting a community from scratch or aiming to scale an existing one, this talk provides actionable tips for creating a scalable, engaged user base that evolves into a powerful network of advocates.