Turning Membership Surveys Into Action - Predictive Analytics

This course teaches learners how to turn membership surveys into actionable insights by covering topics such as member survey factor analysis, reducing variables using regression, predictive modeling approaches, and key rules for member satisfaction and recommendation models. The course aims to help participants understand survey data better and effectively communicate results to business stakeholders. The intended audience for this course includes data analysts, data scientists, market researchers, and professionals interested in survey analysis and predictive analytics. The teaching method involves a real-world case study approach to demonstrate the process of analyzing and interpreting survey data for practical business applications.