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MARATHON
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Classroom Contents
Turning Membership Surveys Into Action - Predictive Analytics
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- 1 MARATHON
- 2 Technical Assistance
- 3 Attend PASS Summit to Grow Your Career
- 4 Talk Outline
- 5 Problem Setup: Member Survey
- 6 Data Preparation
- 7 Sampling and Target Populations
- 8 Objective and Data Challenges
- 9 Why Factor Analysis?
- 10 Factor Analysis: Key Factors
- 11 Member Survey Factor Analysis Loadings
- 12 Reduce Variables using Regression
- 13 Predictive Modeling Approach
- 14 Key: Explaining Results
- 15 Rexer Analytics Survey (2015)
- 16 Classifiers Find Different Decision Boundaries
- 17 Member Satisfaction Model: Key Rules
- 18 Member Satisfaction Model: Unsatisfied Rules
- 19 Recommend to Friend Model: Key Rules
- 20 Summary of Key Questions in Models
- 21 Key Differences Between Targets, Put Another Way
- 22 Conclusions
- 23 Intend to Renew Model: Splitters
- 24 Intend to Renew Model: Key Rules
