Learn effective strategies to boost lifetime value (LTV) in game development during this 40-minute Unite Copenhagen talk. Explore data gathering techniques, user experience optimization, and player segmentation. Dive into engagement KPIs, monetization strategies for different player types, and progression systems. Discover how to leverage competitive elements, singleplayer experiences, and exploration mechanics to increase LTV. Gain insights on applying segmentation for targeted monetization opportunities, followed by a Q&A session with Unity expert Ilya Kuznetsov.
Overview
Syllabus
Intro
Gathering data
User experience
Segmentation
Casual Budgeters
Core Loop
Engagement KPIs
Pete
How to monetize Pete
Minimax
Competitive
Collector
Monetization
Singleplayer
Progression
KPIs
Explorer
Eric
Lisa
Monetization opportunities
Use segmentation
QA with Ilya
Taught by
Unity
