The Right Way to Setup a Google Ads Search Campaign and Avoid Fatal Mistakes

Overview

Learn how to properly set up a Google Ads search campaign and avoid common pitfalls in this 24-minute video tutorial. Discover essential steps including conversion tracking setup, network selection, ad scheduling, location targeting, bidding strategies, keyword-themed ad groups, and effective ad writing. Gain valuable insights on utilizing negative keywords to optimize campaign performance. Follow along as an ads expert guides you through each crucial element, ensuring you maximize the potential of your first Google search campaigns.

Syllabus

- Introduction
- Not setting up conversion tracking
- Search Network + Display Network
- Ad Schedule
- Location targeting setup
- Maximize conversions bidding
- Keyword theme Ad groups
- Writing the Ad
- BONUS Negative Keywords
- Conclusion