The Psychology of Social Engineering

Explore the intricacies of social engineering in this engaging 53-minute conference talk. Delve into the psychology behind human hacking, going beyond the stereotypical Nigerian prince scam. Discover serious mind hacks, scams, and various forms of social engineering techniques. Learn about the Human OS, marketing and sales tactics, and how senses like smell can be exploited. Examine real-world examples from brands like Old Spice, Calvin Klein, and BMW. Understand the power of comparison, brain freeze effects, and fishing techniques in manipulating human behavior. Investigate password security, iCloud vulnerabilities, and the impact of panic on decision-making. Analyze social stereotypes, the Benjamin Franklin effect, and other psychological principles used in social engineering. Gain key takeaways to protect yourself and others from these underhanded techniques, while also learning how to ethically apply these insights in professional settings.