The Psychology of Social Engineering

Explore the intricacies of social engineering in this engaging 53-minute conference talk. Delve into the psychology behind human hacking, going beyond the stereotypical Nigerian prince scam. Discover serious mind hacks, scams, and various forms of social engineering techniques. Learn how social engineering is constantly present in everyday life, from advertising to pricing models. Examine real-world examples from brands like Dolce Gabbana, Old Spice, and Calvin Klein to understand the subtle manipulation tactics used. Gain insights into data security threats such as spear phishing, SMSing, and bypassing techniques. Uncover the power of stereotypes and anchoring in influencing human behavior. By the end of this talk, acquire knowledge of underhanded techniques that can be applied in professional settings to achieve desired outcomes.