The Power of Creativity in Filmed Entertainment and Animation

Explore the evolving landscape of Hollywood's film industry in this insightful 54-minute discussion featuring Chris Meledandri, founder and CEO of Illumination Entertainment, and Jeff Shell, chairman of Universal Filmed Entertainment Group. Delve into the innovative strategies and creative business solutions being employed to navigate the increasingly cluttered and fragmented marketplace. Examine both macro and micro approaches to filmmaking, from the creation of animated blockbusters like Despicable Me 3 and Sing to the challenges of marketing to a hard-to-reach audience. Gain valuable insights into how creativity is being redefined in Hollywood as the industry adapts to rapid changes in the entertainment landscape.