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YouTube

The Secret of Making Hits - Insights from Brian Grazer and Michael Eisner

The Aspen Institute via YouTube

Overview

Explore the art of creating successful entertainment in this 51-minute talk featuring Oscar-, Golden Globe-, and Emmy-winning producer Brian Grazer. Discover how Grazer navigates the ever-changing landscape of the entertainment industry, continuously adapting his storytelling techniques across movies, TV, and documentaries. Join the conversation as Grazer shares insights with Michael Eisner, former CEO of The Walt Disney Company, discussing strategies for staying ahead of creative trends and maintaining relevance in a rapidly evolving media environment. Gain valuable perspectives on innovation, adaptability, and the future of storytelling from two of the industry's most influential figures.

Syllabus

The Secret of Making Hits

Taught by

The Aspen Institute

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