The Law of the Few

Explore the intriguing concept of "The Law of the Few" in this Oxford Mathematics Public Lecture delivered by Professor Sanjeev Goyal. Delve into the fascinating world of network analysis and its application to understanding human behavior. Discover how a small subset of individuals, known as influencers, connectors, and opinion leaders, play a crucial role in disseminating information within social communities. Examine the puzzling phenomenon of minor differences between influencers and others, despite their outsized impact. Learn how mathematical modeling of individual activity and networking, combined with human subject experiments, helps explain this conundrum and the economic trade-offs involved. Gain insights from Professor Goyal, a pioneer in network studies, Chair of the Economics Faculty at the University of Cambridge, and founding Director of the Cambridge-INET Institute, as he presents his research findings in this comprehensive 59-minute lecture.