Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

The Intersection of Wall Street and Madison Avenue

Web Summit via YouTube

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Explore the convergence of Wall Street and Madison Avenue in this insightful Web Summit conference talk. Delve into the evolving landscape of online advertising as Louis Severine of NYIAX and Joe Zawadzki of Mediamath discuss how the trading of advertising inventory as a commodity is becoming the backbone of the digital ad market. Gain unique perspectives on the increasingly sophisticated models driving this merger of financial and advertising industries. Learn about key topics such as programmatic advertising, ad fraud, and consumer privacy concerns. Discover how these developments are shaping the future of digital marketing and media buying in this 21-minute presentation.

Syllabus

Intro
Nyack
programmatic advertising
ad fraud
consumer privacy

Taught by

Web Summit

Reviews

Start your review of The Intersection of Wall Street and Madison Avenue

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.