A Developer's Guide to Advertising

Explore the world of digital advertising in this 37-minute conference talk. Gain a comprehensive understanding of programmatic advertising, header bidding, and common tools used in the industry. Learn essential vocabulary, including ad inventory, impressions, and viewability. Discover how advertising works, from direct to indirect methods, and delve into the concept of header bidding. Examine useful tools such as wrappers, dev tools, and browser extensions for ad quality assessment. Address common misconceptions about redirect ads and the advertising ecosystem. Equip yourself with valuable resources and insights to better comprehend the ad code on your website and effectively communicate with your ad ops team.