A Developer's Guide to Advertising

A Developer's Guide to Advertising

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Introduction

1 of 27

1 of 27

Introduction

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Classroom Contents

A Developer's Guide to Advertising

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  1. 1 Introduction
  2. 2 About me
  3. 3 Outline
  4. 4 Why Care
  5. 5 Vocabulary
  6. 6 Ad Inventory
  7. 7 Ad Impressions
  8. 8 Ad Server
  9. 9 Viewability
  10. 10 Page Views
  11. 11 CPM
  12. 12 Programmatic Advertising
  13. 13 Direct Indirect
  14. 14 Hundred Header Bidding
  15. 15 How Advertising Works
  16. 16 Useful Tools
  17. 17 Wrappers
  18. 18 Dev Tools
  19. 19 Network
  20. 20 Performance
  21. 21 Ad Quality
  22. 22 Browser Extensions
  23. 23 Misconceptions
  24. 24 Redirect ads
  25. 25 Ecosystem
  26. 26 The Advocate System
  27. 27 Resources

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