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A Developer's Guide to Advertising
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- 1 Introduction
- 2 About me
- 3 Outline
- 4 Why Care
- 5 Vocabulary
- 6 Ad Inventory
- 7 Ad Impressions
- 8 Ad Server
- 9 Viewability
- 10 Page Views
- 11 CPM
- 12 Programmatic Advertising
- 13 Direct Indirect
- 14 Hundred Header Bidding
- 15 How Advertising Works
- 16 Useful Tools
- 17 Wrappers
- 18 Dev Tools
- 19 Network
- 20 Performance
- 21 Ad Quality
- 22 Browser Extensions
- 23 Misconceptions
- 24 Redirect ads
- 25 Ecosystem
- 26 The Advocate System
- 27 Resources
