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Explore the potential of the cannabis industry in this 18-minute conference talk from Web Summit featuring Tilray CEO Brendan Kennedy and Fortune's Robert Hackett. Delve into the recent surge in investor interest and skyrocketing share prices to determine whether the cannabis sector truly represents the next big investment opportunity. Gain insights into the current state of the market, potential risks, and future prospects as industry leaders discuss whether the global cannabis craze is headed for a boom or bust.