Cannabis - A Sacred Plant and a Growth Industry

Explore the transformative power of branding in the cannabis industry through this 19-minute conference talk from Collision Conference. Join Brendan Kennedy, CEO of Privateer Holdings, and Donisha Prendergast, activist and granddaughter of Bob and Rita Marley, as they discuss how brands can reshape global perceptions of cannabis. Discover the potential for significant financial and social returns in the rapidly expanding global cannabis market, with a focus on addressing the harms caused by prohibition. Learn about the collaboration between Privateer Holdings and the Marley family in launching Marley Natural, the world's first global cannabis lifestyle brand. Gain insights into Prendergast's work with Occupy Pinnacle, a global campaign preserving the birthplace and legacy of RasTafari culture, which inspired Bob Marley's music.