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Explore the importance of well-designed APIs in this ACCU 2021 conference talk. Discover criteria for evaluating API quality, understand the concepts of technical debt and software capital, and learn their relationship to API design. Gain insights into an iterative process for building effective APIs that minimize technical debt and increase software capital. Acquire strategies for conducting API evaluations, implementing best practices in daily work, and convincing management of the value of investing in high-quality APIs. Benefit from the expertise of Bob Steagall, an experienced C++ developer and member of the C++ Standardization Committee, as he shares practical advice for creating and assessing APIs that enhance productivity and reduce long-term costs.