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Explore the concept of "The Beauty Game" in this thought-provoking TEDx talk by psychology professor Renee Engeln. Delve into the premise that a woman's primary role in society is to appear physically attractive, and examine the steep costs associated with playing this game. Discover why many women find it challenging to stop participating in this cultural obsession. Learn from Engeln's expertise as the director of Northwestern University's "Body and Media Lab" and author of "Beauty Sick: How the Cultural Obsession with Appearance Hurts Girls and Women." Gain insights into the impact of beauty standards on women's body images, drawing from Engeln's extensive research and media appearances. Benefit from the perspective of an award-winning teacher who has been consistently recognized for her engaging lectures and impactful work in the field of psychology.