The Art of Building Business Strategy

Explore the intricacies of building effective business strategies in this TEDx talk by Precious Murena at TEDxBorrowdaleWomen. Delve into the misconceptions surrounding strategic planning, challenging the notion that accuracy and detailed analysis alone drive unbiased strategies. Examine the pitfalls of price wars and their devastating effects on profitability across individuals, companies, and industries. Learn why price should be the last resort in market share battles. Benefit from Murena's extensive experience as the Founder & CEO of Winfield Strategy & Innovation, drawing from her 17-year career leading teams in various business domains. Gain insights from her international speaking engagements and multiple awards in sustainability leadership, business management, and diversity & inclusion. Discover valuable perspectives from her roles as former Country CEO at Lafarge Cement Zimbabwe and her diverse board experiences across different sectors.