Learn to apply Sun Tzu's ancient military principles to modern business competition through a comprehensive course that explores the timeless strategies from "The Art of War." Master key concepts including complete victory without fighting, winning through superior knowledge, moral leadership, diplomatic strategies, and focused strength deployment. Explore historical context, practical business applications, and case studies demonstrating how these classical military tactics translate to successful business practices. Examine topics like strategic deception versus fraud, energy management, direct versus indirect approaches, and the importance of disciplined leadership. Through detailed analysis of real-world business examples and historical anecdotes, develop a deep understanding of how to achieve sustainable competitive advantages while maintaining ethical practices. Progress from fundamental principles to advanced applications across 12 content-rich chapters that blend theoretical frameworks with practical implementation strategies for today's business environment.
Winning in Business:The Art of War by Sun Tzu
Jiangxi University of Finance and Economics via XuetangX
Overview
Syllabus
- Chapter 1 Introduction: Sun Tzu’s winning strategy creatively inspires business competition
- 1.1 The basis for Commercial application: Sun Tzu remolded war to competition
- 1.2 Origin of business application: The business sage pioneering application of military strategy in business competition
- 1.3 The theme of this course: “Winning” comes from The Art of War by Sun Tzu
- 1.4 The connotation of winning: A victory that is complete is the soul of Sun Tzu’s
- 1.5 Teaching arrangements
- Chapter 2 “The ultimate master of war: Sun Tzu achieved success and won recognition as the teacher of immortality”
- 2.1 Interpretation of the title: Sun Tzu achieved three immortal qualities
- 2.2 Understanding the man and his world
- 2.3 Man of mystery for millennium
- 2.4 Enforcing discipline, Sun Tzu kills the beauties and becomes a general
- 2.5 Sun Tzu’s old and renowned family
- 2.6 Age of rapid change
- 2.7 Life ending
- 2.8 Refining The Art of War
- Chapter 3 The “Bible” of War: Developing tactics in accordance with the moral law; Winning in relation to the opponent
- 3.1 The interpretation of the title
- 3.2 Profound influence
- 3.3 The main idea of each chapter
- 3.4 The debate between good and evil
- 3.5 The Art of War by Sun Tzu is not Thirty-Six Stratagems
- 3.6 Deception is not the same thing as fraud
- 3.7 The boundaries of the application of The Art of War by Sun Tzu
- Chapter 4 Complete Victory: Winning all competitions without fighting
- 4.1 Interpretation of the title
- 4.2 Winning story
- 4.3 Overview of victory view
- 4.4 The meaning of complete victory
- 4.5 Thought system of complete victory
- 4.6 The case of a complete victory
- 4.7 Thought of complete victory in business
- Chapter 5 Winning by knowledge: If you know the enemy and know yourself, you will win by intelligence
- 5.1 Interpretation of the title
- 5.2 The anecdote of winning by knowledge
- 5.3 Sun Tzu’s interpretation of winning by knowledge
- 5.4 Application of winning by knowledge in business
- 5.5 Three business cases of winning by knowledge
- 5.6 Enlightenment from winning by knowledge
- Chapter 6 Winning by the moral law: If you cultivate the moral law and strictly adhere to its method and discipline, you will win people’s hearts
- 6.1 Interpretation of the title
- 6.2 A historical story of winning by the moral law
- 6.3 Sun Tzu’s interpretation of winning by the moral law
- 6.4 Moral law in business solution
- 6.5 Business cases of winning by the moral law
- 6.6 Insights from winning by the moral law
- Chapter 7 Winning by Stratagem: To balk the enemy’s plans and conquer their minds
- 7.1 The interpretation of the title
- 7.2 The allusion of winning by stratagem
- 7.3 Sun Tzu’s interpretation of winning by stratagem
- 7.4 The interpretation of winning by stratagem in business competition
- 7.5 Business cases of winning by stratagem
- 7.6 Reviews of winning by stratagem.
- Chapter 8 Winning by diplomacy: Seeking diplomatic strategies for mutual benefit
- 8.1 The title interpretation
- 8.2 The allusion of winning by diplomacy
- 8.3 Sun Tzu’s interpretation of winning by diplomacy
- 8.4 The interpretation of winning by diplomacy in business competition
- 8.5 Business cases of winning by stratagem
- 8.6 The reviews of winning by diplomacy
- Chapter 9 Winning by energy：seeking energy and creating synergy
- 9.1 Interpretation of the title
- 9.2 Allusions of winning by energy
- 9.3 Sun Tzu’s idea of winning by energy
- 9.4 Application of winning by energy in business
- 9.5 Winning by energy in business: three cases
- 9.6 The review of winning by energy
- Chapter 10 Winning by the indirect method: Maintain the direct method but use the indirect method to win
- 10.1 Interpretation of the title
- 10.2 A story about winning by the indirect method
- 10.3 Sun Tzu’s interpretation of winning by the indirect method
- 10.4 Winning by the indirect method in business competition
- 10.5 Business cases of winning by the indirect method: three cases in business competition
- 10.6 The reviews of winning by the indirect method
- Chapter 11 Winning by focused strength: Pursuing a victory with strength and power of concentration
- 11.1 Explanation of the title
- 11.2 An ancient Chinese story: Tian Ji’s horse racing
- 11.3 Sun Tzu’s elaboration of winning by focusing strength
- 11.4 Interpretation of winning by strength in business
- 11.5 Case study of winning by focused strength：four business cases
- 11.6 A further probe into Sun Tzu’s thought of winning by focused strength
- Chapter 12 Conclusion: There should be no sequelae to victory
- 12.1 Review of the course
- 12.2 The secret to winning in business
- 12.3 Business case: Huawei won’t be Genghis Khan
- 12.4 Vision of complete victory: Embracing a new era of harmonious competition
- Chapter 13 Final exam
Taught by
Aijun Liu, Haohua Liu, Wei Zhong, Weihua YE, and Liangliang Chen
