The Advertising Power Behind Doing Good

Explore the advertising power behind Comic Relief's drive to do good in this insightful 20-minute conference talk from Web Summit. Discover how the Comic Relief brand has come to represent a vision of a just world free from poverty since its foundation in 1985. Join Comic Relief CEO Liz Warner and Mekanism CEO Jason Harris as they reveal the strategies and impact of their charitable advertising efforts in conversation with Aine Kerr of Neva Labs. Gain valuable insights into the intersection of marketing, social responsibility, and brand building for non-profit organizations.