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Discover the secrets behind Movember's success in this 20-minute conference talk featuring Justin Coghlan, Co-Founder of Movember, and Anne-Marie Tomchak, Producer & Presenter at BBC. Learn how this innovative brand has raised $485 million since 2003, funding over 1,000 programmes focused on prostate cancer, testicular cancer, mental health, and physical inactivity. Gain insights into the organization's unique approach to having fun, doing good, and changing the world through their impactful campaigns and initiatives.