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Explore the impact of technology on music consumption, creation, and production in this thought-provoking TEDxWinnipeg talk by Alan Cross. Delve into the subtleties of modern music delivery systems and their potential consequences for the future of the industry. Discover how streaming platforms may be manipulating listeners and potentially limiting the full music experience. Learn from Cross's extensive experience as an internationally renowned broadcaster, interviewer, writer, and musicologist as he shares insights gained from nearly four decades in the music business. Gain a deeper understanding of the challenges and opportunities facing the music industry in the digital age, and consider the implications for artists, listeners, and the evolution of musical creativity.