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Explore the impact of music streaming on songwriting and the music industry in this 18-minute TED Talk by ABBA co-founder Björn Ulvaeus. Delve into the financial challenges faced by songwriters in the streaming era, as Ulvaeus breaks down how the digital revolution has affected creator royalties, careers, and artistic craft. Gain insights into the current state of the music business and learn about potential solutions to ensure fair compensation for the artists who fuel the industry. Discover how the streaming model has transformed the way music is created, distributed, and consumed, and consider the implications for the future of songwriting and musical creativity.