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Stanford University

Your At Home Guide to Building Customer Empathy

Stanford University via YouTube

Overview

Dive into a comprehensive webinar that provides practical strategies for developing customer empathy from the comfort of your home. Explore essential concepts such as the customer funnel, journey mapping, and real-time capture techniques. Learn how to identify key customer quotes, navigate the survival shuffle, and focus on meaningful interactions. Gain insights into frame evaluation, funnel optimization, and interpreting body language. Discover effective questioning methods and trust-building techniques to enhance your understanding of customer needs and preferences.

Syllabus

Introduction
The Funnel
Journey Map
Real Time Capture
Key Quotes
Survival Shuffle
Focus Meaning
Frame Evaluation
Fill the Funnel
Body Language
Question
Trust Building

Taught by

Stanford Online

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