The Power of Storytelling - Making Brands Come to Life

Overview

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Explore the power of storytelling in brand development and innovation through this Stanford webinar featuring Prof. Jennifer Aaker and David Hornik. Discover how narratives fuel company growth, shape brand perception, and maintain relevance in today's fast-paced, interconnected world. Learn about the four types of stories, the importance of internal storytelling, and how to craft compelling personal narratives. Gain insights into sealing deals with stories, understanding your organization's wiki, and connecting with your customers' experiences. Delve into case studies like PayNearMe and address big questions about storytelling's role in business. Enhance your brand storytelling skills and drive innovation in your organization with practical tips and expert guidance.

Syllabus

Intro
What is a story about you
How this webinar will flow
Three parts
Story
Stories are everywhere
Four types of stories
A story that seals the deal
The wiki of your organization
The story of your customer
PayNearMe
Big Big Questions
Internal Importance of Story
QA
How can you create a compelling personal story
How to figure out your story
Why matters

Taught by

Stanford Online

Reviews

4.5 rating, based on 2 Class Central reviews

Start your review of The Power of Storytelling - Making Brands Come to Life

Kevin Domenic

Course Review: The Power of Storytelling A Helpful Course for Businesses I took the online course "The Power of Storytelling" and I think it's great for businesses. It teaches you how to use stories to connect with your customers. Key Points: * Emo…

Course Review: The Power of Storytelling
A Helpful Course for Businesses
I took the online course "The Power of Storytelling" and I think it's great for businesses. It teaches you how to use stories to connect with your customers.
Key Points:
* Emotions: Stories make people feel things.
* Be Yourself: Be honest and true in your stories.
* Know Your Customers: Understand who you're talking to.
* Be Consistent: Tell the same story everywhere.
* Learn and Practice: The course gives you tools to create great stories.
* See Examples: The course shows real businesses that use stories well.
The course is well-organized and easy to follow. The teacher is knowledgeable and enthusiastic. I found the exercises and assignments to be very helpful.
Diksha Jaggi

The course was very interesting and created beautifully. The course instructors were diligent. They made me aware of importance of storytelling and how it's important in our day to day life and also how it can be efficiently used in day to day life by an aspiring entrepreneur

Taught by

Tags

Storytelling That Delivers Program and Project Outcomes

The Power of Story: Fueling Innovation and Transforming Listeners

Storytelling for Business

Applied Storytelling

$200M Storytelling Formula to Build Belief and Convert More Customers

Leadership Communication for Maximum Impact: Storytelling

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