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Stanford University

The Power of Storytelling - Making Brands Come to Life

Stanford University via YouTube

Overview

Explore the power of storytelling in brand development and innovation through this Stanford webinar featuring Prof. Jennifer Aaker and David Hornik. Discover how narratives fuel company growth, shape brand perception, and maintain relevance in today's fast-paced, interconnected world. Learn about the four types of stories, the importance of internal storytelling, and how to craft compelling personal narratives. Gain insights into sealing deals with stories, understanding your organization's wiki, and connecting with your customers' experiences. Delve into case studies like PayNearMe and address big questions about storytelling's role in business. Enhance your brand storytelling skills and drive innovation in your organization with practical tips and expert guidance.

Syllabus

Intro
What is a story about you
How this webinar will flow
Three parts
Story
Stories are everywhere
Four types of stories
A story that seals the deal
The wiki of your organization
The story of your customer
PayNearMe
Big Big Questions
Internal Importance of Story
QA
How can you create a compelling personal story
How to figure out your story
Why matters

Taught by

Stanford Online

Reviews

4.5 rating, based on 2 Class Central reviews

Start your review of The Power of Storytelling - Making Brands Come to Life

  • Profile image for Kevin Domenic
    Kevin Domenic
    Course Review: The Power of Storytelling A Helpful Course for Businesses I took the online course "The Power of Storytelling" and I think it's great for businesses. It teaches you how to use stories to connect with your customers. Key Points: * Emo…
  • Profile image for Diksha Jaggi
    Diksha Jaggi
    The course was very interesting and created beautifully. The course instructors were diligent. They made me aware of importance of storytelling and how it's important in our day to day life and also how it can be efficiently used in day to day life by an aspiring entrepreneur

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