Explore the transformative power of storytelling in this 47-minute Stanford University lecture. Learn how to craft compelling narratives that drive innovation, influence listeners, and effectively communicate big ideas. Discover techniques for developing stories that resonate with audiences, understand how company cultures reflect leadership narratives, and gain insights into leveraging customer stories. Delve into the significance of organizational wikis and the impact of well-crafted stories on sealing business deals. Acquire valuable skills to enhance your innovation and entrepreneurship toolkit through this engaging presentation by Professor Jennifer Aaker and David Hornik from August Capital.
Overview
Syllabus
Intro
Design for Stories
Companies resemble their leaders
A STORY THAT SEALS THE DEAL
THE WIKI OF YOUR ORGANIZATION
STORIES OF YOUR CUSTOMERS
REASON WHY IT IS HUGE
Save the Date: Upcoming Innovation Offerings
Taught by
Stanford Online
