Introduction to Growth Hacking

Discover the fundamentals of growth hacking in this 47-minute Stanford University webinar led by Lynda Smith. Explore the hottest trend in marketing, understanding what growth hacking is, how it differs from traditional marketing, and its practical applications. Learn growth hacking basics, strategies for integrating it into your marketing plan, and how non-technical companies can leverage its concepts. Benefit from Smith's 25 years of marketing and sales experience across diverse industries, including her expertise in high-tech products and services. Gain insights from her global background and experience as a SVP Marketing/Chief Marketing Officer for companies like Genesys Telecommunications Laboratories, Nuance, Genpact, and Jive Software. Delve into the next generation of marketing, where digital media and social networks are reshaping the discipline, guided by a passionate Stanford lecturer with an MBA from the Wharton School of Business.