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Explore the concept of Conway's Law and its impact on software development in this GOTO Chicago 2017 conference talk. Discover how organizational structures influence system designs and learn to leverage this principle for creating adaptable, high-quality software. Examine the relationship between healthy, dynamic organizations and successful technology outcomes. Investigate the potential of reversing Conway's Law to intentionally shape organizational practices through strategic technology choices. Gain insights into fostering a software-defined culture that promotes innovation and efficiency in software development processes.