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Explore a thought-provoking conference talk from GOTO Chicago 2017 featuring David Nolen, a Software Engineer at Cognitect. Delve into the concept of "idée fixe" and its impact on software development. Examine how fixed ideas can hinder innovation and reliable software creation by obscuring alternatives and affecting risk assessment in engineering choices. Gain insights into the challenges faced by the software industry in balancing innovation with established practices. Learn how to recognize and overcome mental obstacles that may impede progress in software development. Watch this 40-minute presentation to challenge your own fixed ideas and discover new perspectives on creating more reliable and innovative software solutions.