T deal의 큐레이션 커머스 콘텐츠 푸시 고도화 경험

Learn about T deal's content push optimization journey in this 26-minute conference talk from SK TECH SUMMIT 2022. Discover how SK engineers automated content curation commerce using AI technology and telecommunications infrastructure. Explore the challenges and solutions in maximizing sales through targeted content push notifications, including content selection, user preference prediction, and delivery volume optimization. Gain insights into the agile collaboration between business analytics teams and research labs, as speaker Eun-kyung Son from SK Telecom shares practical experiences of combining heuristic expertise with AI technology in T deal's service growth. Understand how a small but powerful advertising team successfully implemented machine learning-based automation systems while overcoming real-world business application challenges.