Dynamic Pricing Model for Mobility On-Demand Services

Learn about dynamic pricing models for mobility on-demand services in this 33-minute conference talk from SK TECH SUMMIT 2022. Explore how TMAP implements elastic pricing for freight and designated driver services by combining specialized domain features with real-time demand/supply aggregation and external variables like weather conditions. Discover the importance of demand/supply balance-based pricing in on-demand services through practical applications within TMAP services and future enhancement plans. Join Yohan Ra from TMAP Mobility, a statistics graduate with extensive experience in user log data analysis and search ranking modeling, as he shares insights into matching people and objects in mobility services while maintaining an engaging approach to technological problem-solving.