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Explore the terrifying world of online tracking and data analysis in this 31-minute EuroPython Conference talk. Discover how the PyData stack can be used to investigate various tracking technologies and visualize data from multiple sources, including a new dataset from Mozilla. Gain insights into the breadth of tools available in the PyData toolbox for real-world analysis and learn about different online tracking methods to become a more informed internet user. Examine the implications of the EU's General Data Protection Regulation (GDPR) on data collection practices and citizens' rights. Additionally, follow the speaker's personal journey from software engineer to data science tool builder, and learn about the challenges and resources involved in self-taught learning in the field of data science.