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Discover how to build stronger relationships by rethinking communication strategies in this thought-provoking TEDx talk. East-West communications expert Stephanie Sam challenges the audience to reconsider their reliance on digital media and explore more effective ways of connecting with others. Drawing from her experience as a leader in communication at the EU Chamber of Commerce in China, Sam offers valuable insights on bridging cultural divides and fostering meaningful connections. Learn how to enhance your interpersonal skills and create lasting relationships in both personal and professional settings. This independently organized TEDx event, presented in the TED conference format, provides a platform for Sam's expertise in UK-China relations and her advocacy for improved cross-cultural understanding.