Dive into a comprehensive video tutorial on client onboarding best practices for remote and local live video producers. Learn how to nurture agency-client relationships and plan successful live events through a structured kickoff process. Explore the three stages of live streaming production, including pre-production, production, and post-production. Gain insights on creating creative briefs, scripts, storyboards, and conducting tech rehearsals. Discover strategies for content distribution, earning media coverage, and leveraging owned channels. Understand different service tiers for live video production and consulting. Access valuable resources such as run of show documents, video script makers, and checklists. Master the art of helping clients visualize their projects, showcase your brand collaborations, and implement effective motivation strategies to ensure smooth and successful live video productions.
Overview
Syllabus
- Intro
- Review
- Client Onboarding
- Discovery Call
- Tell them about yourself
- Why you should have a PDF
- Your approach
- The 3 phases
- PRE-PRODUCTION
- Have a creative brief
- Have a script and a storyboard
- Media graphics
- Have a tech rehearsal
- PRODUCTION
- POST-PRODUCTION
- Repurpose content
- Provide analytics
- CREATIVE
- Getting people to the event
- Facebook Event
- Earned media vs. Owned
- Distribution strategy
- Ask for testimonials
- Let them know you are going to help them
- Your Services Premium, Basic & Live Video Consulting
- Premium Live Video Producer
- Basic Live Producer
- Live Video Consulting
- Help them visualize
- Brands you have worked with
- Let them ask questions
- Let them know how to contact you
- Visual branding elements
- Pre-production brainstorming
- Run of show document
- Video Script Maker
- Showflo
- DON’T skip the tech rehearsals
- Have you checklist
- Help them figure out what their problem is
- Different motivation strategies
Taught by
Ecamm Live
