Rebranding Changes the Story of the Product

Explore the concept of rebranding and its impact on product perception in this 14-minute TEDx talk. Discover how successful brands maintain a positive mental image that sets them apart from competitors, and learn why companies engage in rebranding to improve or protect their image. Gain insights into the process of rebuilding a brand's image in customers' minds by altering visual identity elements such as name, color, logo, and design, as well as refining brand strategy, values, mission, vision, goals, and taglines. Understand how these changes aim to reshape the audience's perception of the brand. Delivered by Reza Omidvar Tajrishi, Secretary General of HIMTY.ir Board of Trustees, this talk offers valuable perspectives on the power of rebranding in shaping product narratives and consumer perceptions.