Explore a SXSW 2019 conference talk that delves into the innovative storytelling strategies employed by hyper-growth startup brands to outperform established competitors. Discover how Carbon, a disruptive manufacturing company, leveraged audience data and unique narratives to gain mainstream recognition. Learn from Dara Treseder, Carbon's first CMO, as she shares insights on putting a B2B tech brand in the spotlight. Gain valuable knowledge about the power of strategic storytelling, the impact of digital light synthesis, and the importance of connecting to purpose in marketing. Examine topics such as fostering innovation, measuring ROI, democratizing 3D printing, and creating emotional insights for physical products. Understand the challenges of rapid growth, data analysis, and overcoming the fear of change in the context of disruptive companies.
Overview
Syllabus
Introduction
The Elephant in the Room
What is Carbon
Open Source
Digital Light Synthesis
Innovation
The Results
Data
Context
Connecting to Purpose
Lead with the Benefit
The Future Kraft
Being Quick
Business to Human
Fostering Innovation
Measuring ROI
Disruptive companies
democratization of 3D printing
creating a story for a physical product
emotional insights
biggest challenge
learning new things
data analysis
microphone
sustainability
overcoming fear of change
Taught by
SXSW
