Is AI an Enemy or Ally of Brand Designers? - Understanding AI's Role in Brand Design

Watch a thought-provoking conference talk from Hatch Conference 2023 exploring the complex relationship between artificial intelligence and brand design. Delve into the pressing questions facing branding teams and creative professionals as automation and generative design technologies increasingly influence daily design practices. Examine the fundamental shifts already occurring in brand design while considering how to thoughtfully adapt design philosophies for an AI-integrated future. Learn valuable insights about navigating the evolving landscape where human creativity meets artificial intelligence in the branding space.