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Explore the current state and future potential of Augmented Reality (AR) in this 48-minute Devoxx conference talk. Delve into AR's evolution beyond Pokémon Go and learn how major tech companies are driving its widespread adoption. Discover the differences between mobile AR and head-mounted displays, understand the significance of AR Cloud, and examine real-world applications of this technology. Gain insights into the abundance of AR approaches, the growing demand for content creators, and innovative problem-solving techniques. Assess whether AR is still in the realm of science fiction or if it's time to start paying attention to this emerging field. Through demonstrations and examples, witness AR's real capabilities and understand how it's poised to revolutionize human interaction with digital content.