Augmented Reality - The State of Play

Explore the current state and future potential of Augmented Reality (AR) in this 46-minute conference talk by Rafał Legiędź at NDC Conferences. Discover how AR has evolved beyond simple applications like Pokémon Go, with major tech companies driving its development towards ubiquity. Learn about the different approaches to AR, the growing demand for content creators, and innovative problem-solving techniques. Compare mobile AR to head-mounted displays, understand the importance of AR Cloud, and examine real-world use cases. Gain insights into vision enhancement technologies, collaboration tools, and hardware developments from industry leaders. Trace the history of AR from its early stages to the current second wave, and explore emerging technologies like Microsoft Hololens, ARCADE, and Leap Motion. By the end of this talk, grasp why AR is poised to revolutionize human interaction with digital content and assess its relevance for various industries and applications.