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Explore the rise of collaborative consumption and the pivotal role of trust in the new economy in this 20-minute TED talk. Delve into how web-powered sharing platforms like Airbnb and Taskrabbit are revolutionizing the way we interact and conduct business. Discover the concept of "reputation capital" and its growing importance in digital transactions. Gain insights into how trust and influence are becoming valuable currencies in the modern marketplace, reshaping traditional economic models and consumer behavior.