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YouTube

Race, Reckoning, and Leadership - Navigating Corporate Response to Racism

The Aspen Institute via YouTube

Overview

Explore a powerful discussion on racial equity and corporate leadership in this 48-minute talk featuring Rosalind Brewer, COO of Starbucks. Delve into the 2018 incident at a Philadelphia Starbucks that led to the arrest of two Black men and examine Brewer's response as a top African American executive. Gain insights into navigating corporate crises, addressing systemic racism, and implementing meaningful change within organizations. Learn about Starbucks' response to the incident, including store closures and company-wide training. Discover leadership lessons, personal branding strategies, and the ongoing efforts to promote racial equity in the workplace. Reflect on the challenges faced by minority executives and the importance of authenticity in leadership roles. Analyze the impact of the "Starbucks Race Matters" initiative and draw inspiration from Toni Morrison's wisdom. Examine the traits of effective leaders and explore Brewer's experiences at both Starbucks and Amazon.

Syllabus

Introduction
How did the incident hit you
What you did inside the company
Your partner recalled the stores
The two men who were arrested
Starbucks response
What happened in Philadelphia
The wrong place
Dealing with the updown
Leadership lessons
How to protect yourself
Questions
Biggest misunderstanding
Question from the audience
Being the only one
How to get underneath the untruth
What is Starbucks doing on an ongoing basis
Working on your personal brand
Starbucks Race Matters
Toni Morrison Quote
Leadership Formation
Leadership at Amazon
Three traits of a perfect leader

Taught by

The Aspen Institute

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