Modelling the Business of Candy Crush - Data Science in Gaming

Explore how data science impacts strategic decision-making in the gaming industry through a comprehensive talk from the 2023 MayDay Data Science Festival. Delve into the world of Candy Crush as Phil Howard, Director of Data Science at King, demonstrates how large-scale automation of small decisions can significantly influence game development and user engagement. Learn about modeling techniques used to evaluate user acquisition strategies, assess game retention requirements, and determine optimal focus areas for development teams. Gain insights into balancing player onboarding improvements with live event calendars, and understand how data-driven approaches inform critical business decisions in the gaming sector. Discover the intersection of data science and gaming strategy in this informative 44-minute session, which showcases real-world applications of data modeling in one of the most popular mobile games.