Progressive Player Populations - Understanding and Engaging Evolving Game Audiences

Explore the evolution of player populations in mobile games, from the initial launch cohort to the dedicated core players in mature titles. Gain insights into evaluating player engagement metrics and making data-driven decisions to enhance value for your gaming audience. This 26-minute conference talk by Adam Carpenter, Head of Business Growth at Google Play, provides valuable strategies for game developers to understand and cater to their evolving player base throughout a game's lifecycle.