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Discover how to apply marketing principles from big brand companies to build your personal brand in this 22-minute TEDx talk by Ann Bastianelli. Drawing from her experience as a professor at the IU Kelley School of Business and her work with Coach Bob Knight, Bastianelli explores the concept of personal branding and its importance in seizing future opportunities. Learn to identify your unique qualities and understand what you can offer in various situations. Gain insights from Bastianelli's extensive career, which includes executive roles at major companies and the creation of award-winning advertising campaigns for well-known brands. Explore the intersection of marketing strategy and personal development to enhance your professional presence and maximize your potential.