Discover strategies for sustainable user growth in this 22-minute Android Developers conference talk from Playtime 2016. Learn to identify your app's core action, optimize for long-term growth, and create a strong retention strategy. Explore concepts like cohort performance, Tavel's Hierarchy of Engagement, and the power of network effects. Gain insights from case studies of successful apps like Pinterest and Evernote, and understand why focusing on core product value is crucial for sustainable user acquisition and engagement.
Creating Sustainable User Growth - Identifying Core Actions and Optimizing for Long-Term Retention
Android Developers via YouTube
Overview
Syllabus
Intro
The Big Question
Growing Engaged Users
Core Actions
Will the core action scale to enough users?
Retaining users
Retention Matters
Pinterest
On the other hand..
Self-perpetuating
The strongest virtuous loop is a network effect.
EVERNOTE
The Ultimate Metric: Cohort performance
Tavel's Hierarchy of Engagement
Taught by
Android Developers
