Creating Sustainable User Growth - Identifying Core Actions and Optimizing for Long-Term Retention

Creating Sustainable User Growth - Identifying Core Actions and Optimizing for Long-Term Retention

Android Developers via YouTube Direct link

Intro

1 of 14

1 of 14

Intro

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Creating Sustainable User Growth - Identifying Core Actions and Optimizing for Long-Term Retention

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  1. 1 Intro
  2. 2 The Big Question
  3. 3 Growing Engaged Users
  4. 4 Core Actions
  5. 5 Will the core action scale to enough users?
  6. 6 Retaining users
  7. 7 Retention Matters
  8. 8 Pinterest
  9. 9 On the other hand..
  10. 10 Self-perpetuating
  11. 11 The strongest virtuous loop is a network effect.
  12. 12 EVERNOTE
  13. 13 The Ultimate Metric: Cohort performance
  14. 14 Tavel's Hierarchy of Engagement

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